PR Director: Corporate Reputation & Public Relations [EN]

This course contains the use of artificial intelligence.

Today, PR has stopped being a function of publications.

It has become a function of influence.

Companies no longer compete by the number of press releases or media mentions.

They compete through levels of trust, reputation resilience, and the ability to manage how the business is perceived in any situation — from growth to crisis. That is why the role of the PR Director has transformed from a communications function into a strategic leader